South Bend, Ind. — Motion is proud to announce a new partnership with Indiana University South Bend Athletics, who will be implementing Motion Money to educate and empower student-athletes in the evolving Name, Image, and Likeness landscape.
Motion Money is an NIL-native platform built specifically for college athletics. The system enables compliant payment processing, streamlined NIL deal management, and transparent financial tracking and tax withholding. Designed for both athletic departments and student-athletes, Motion Money eliminates manual processes while ensuring institutional oversight and compliance.
Scott Cooper, Executive Director of Athletics, emphasized the importance of supporting student-athletes in today’s NIL environment:
“Our priority at IU South Bend is preparing student-athletes for success both during and after their collegiate careers. Motion Money provides the structure, transparency, and education needed to navigate NIL opportunities confidently and responsibly.”
Motion co-founder and CEO, Jay Townsend, shared why the partnership reflects IU South Bend’s forward-thinking leadership:
“IU South Bend understands that NIL is about more than just deals and transactions — it’s about education, empowerment, and long-term impact. Motion Money was built to make NIL simple, compliant, and accessible for institutions of every size, and we’re excited to partner with IU South Bend in supporting their student-athletes.”
This partnership underscores IU South Bend’s commitment to innovation and student-athlete development while advancing Motion’s mission to make NIL accessible for programs of all sizes and divisions.
About Indiana University South Bend
As the oldest and largest regional campus of Indiana University, IU South Bend’s mission is focused on regional impact, partnership, and transformation.
IU South Bend’s history is a mix of tradition and innovation. In 1916 Indiana University began teaching classes in South Bend at Central High School located downtown. In 1961, IU South Bend moved to its current campus location situated on 80 acres along the St. Joseph River in the River Park neighborhood. In 1967, IU South Bend conferred its first degrees. Since then, campus has grown to approximately 4,500 students, offering nearly 100 degree programs, six varsity sports teams playing in the Chicagoland Conference of the National Association of Intercollegiate Athletics (NAIA), campus housing, and more than 230 full-time faculty members. Graduates earn an Indiana University degree, which is respected worldwide.
To learn more about IU South Bend, visit southbend.iu.edu.