Gary, Ind. — Motion is excited to announce a new partnership with Indiana University Northwest Athletics, who will be implementing Motion Money to simplify NIL transactions and empower their student-athletes to take full advantage of their opportunities in the Name, Image, and Likeness era.
Motion Money is an NIL app that makes it easy for student-athletes to get paid in a compliant and financially responsible way. It removes the headaches of manual processes and ensures every NIL dollar is tracked and managed responsibly. Additionally, IU Northwest will receive NIL education and training on how to build their brands and find NIL deals with businesses.
Anna Villanueva, Associate Director of Athletics at IU Northwest, shared why this partnership matters for their programs:
“At IU Northwest, we’re committed to preparing our student-athletes for success beyond the game. Motion gives them the tools and education needed to navigate NIL opportunities confidently and compliantly.”
Motion co-founder and CEO, Jay Townsend, said this partnership shows IU Northwest’s leadership in supporting their student-athletes’ growth:
“IU Northwest understands that NIL isn’t only about deals. It’s about education, compliance, and empowering student-athletes to build their personal brands responsibly. Motion Money was designed to make that process simple, secure, and sustainable for schools of every size.”
This partnership reinforces IU Northwest’s dedication to innovation and student success, while advancing Motion’s passion to make NIL accessible and manageable for every athletic department.
About Indiana University Northwest
At IU Northwest, your success is our top priority. We offer degree programs in Arts and Sciences, Health and Human Services, Business and Economics, Arts, and Education. Plus, personalized student support services to help you successfully navigate the college experience, from your first day, to Commencement, and beyond.
To learn more about IU Northwest, visit northwest.iu.edu.