RICHMOND, Indiana — Motion and Indiana University East are excited to announce a new partnership. IU East will be implementing both Motion Team and Motion Money across all of their athletic programs.
With Motion Team, IU East coaches and student-athletes will have access to a modern, mobile-first platform that unifies scheduling, messaging, film distribution, nutrition, and mental health resources. This all-in-one system will streamline communication and organization, making it easier for coaches and players to stay connected and focused on performance.
Motion Money adds another layer of innovation by providing an NIL-native solution for student-athletes to manage payments, compliance, and brand partnerships. Built with simplicity and transparency in mind, the platform ensures that athletes can fully participate in the NIL era while staying compliant with institutional and conference requirements.
Joe Griffin, IU East Athletic Director, shared the importance of this step forward:
“At IU East, we’re committed to giving our student-athletes the very best support on and off the field. Partnering with Motion allows us to not only simplify our day-to-day operations but also provide our student-athletes with the tools they need to succeed in the rapidly evolving NIL landscape.”
Motion co-founder and CEO, Jay Townsend, echoed that excitement:
“We built Motion to give programs like IU East an affordable, modern, and easy-to-use alternative to the bloated systems dominating the industry. By combining Motion Team and Motion Money, IU East is taking a forward-thinking approach to both operational efficiency and student-athlete empowerment.”
This partnership highlights IU East’s commitment to innovation and Motion’s mission of helping athletic departments at every level provide first-class experiences for their coaches and student-athletes.
About Indiana University East
IU East provides its students the opportunity to earn a prestigious IU degree that is respected throughout Indiana, the nation, and the world. As part of the Indiana University system, IU East provides all the services and opportunities of a large university combined with the advantages and atmosphere of a small college.
For more information about Indiana University East, visit east.iu.edu.