Indiana University Columbus and the Crimson Pride Athletic Department have partnered with Motion, the technology platform for modern college athletics, to provide a modern solution for their student-athletes to increase name, image, and likeness (NIL) opportunities.
“As a young athletic department looking for every opportunity to enhance the student-athlete experience, this is an area I’ve been looking into for quite some time. This partnership with Motion gives our student-athletes a smart and safe way to jump head-first into NIL opportunities with local businesses and beyond,” said IU Columbus Athletic Director Zach McClellan.
With this partnership, every student-athlete at IU Columbus will have access to Motion Money, a mobile-first platform that empowers them to build their brand, generate NIL deals, and handle taxes with ease. The technology has tracking and visibility for the athletic department, as well as built-in guardrails to ensure compliance with institutional, state, and NAIA regulations.
“Zach and his staff are giving everything they have to make the student-athlete experience one-of-a-kind at IU Columbus. They are a young athletic department and growing quickly and innovating along the way. Motion is a tool for them to take the next step. We are going to give everything we have to help them accelerate their journey,” said Motion CEO Jay Townsend.
The launch of Motion at IU Columbus reflects the university’s commitment to equipping its student-athletes not just for success on the field and court, but off the field and court as well. As college sports continue to shift toward more athlete-centered models, the Crimson Pride are taking a proactive approach to building systems that are modern, transparent, and athlete-friendly.
“Being a former IU athlete myself, who played professionally prior to being a small college AD, and seeing that Motion was founded by top IU Kelley school of business minds and invested in by one of the biggest named IU alums in history, it's an absolute no brainer to connect all of those dots for our student-athletes here at IU Columbus," McClellan said.
About Indiana University Columbus
IU Columbus is a welcoming campus, offering individual learning experiences for dreamers, doers, and leaders. Our students learn to discover and contribute to their communities in their own way. Surrounded by the architectural beauty of Columbus, Indiana, our campus embraces collaborative ways of thinking that attract exceptional students and faculty.
For more information about IU Columbus, visit columbus.iu.edu.